Specsavers trademarks its catchphrases

The UK’s Intellectual Property Office has approved the optician chain, Specsavers’, application to trademark the terms “should’ve” and the grammatically incorrect “shouldve” to protect its well-known catchphrase. The high street opticians made the application in July a bid to safeguard its slogan “should’ve gone to Specsavers”.

The catchphrase is central to the optician’s marketing campaigns, with adverts featuring people in embarrassing situations, according to an article in The Guardian.

Trademarking a single word is unusual, but not unprecedented. Carlsberg successfully registered the word “probably” in the UK after establishing the slogan “probably the best lager in the world”.

 Trademark Barrister Direct Access - myBarrister